Ion Media 'Delivering' Lunch to Media Buyers
Network Executing Other Brand Initiatives with 30 Agencies Nationwide Network Executing Other Brand Initiatives with 30 Agencies Nationwide MCN Staff Ion Television is executing “Ion Delivers” lunch...
View ArticleCable Show 2013: Al Jazeera America ‘Coming Out’ in DC
Network Announces Its Launch at Confab Network Announces Its Launch at Confab Kent Gibbons Washington — Al Jazeera America at the Cable Show will be trying to drum up some attention for — and...
View ArticleCable Show 2013: The Evolution Will Be Televised
Bright Future But Winding Path Seen for Multiscreen Ad Addressability Bright Future But Winding Path Seen for Multiscreen Ad Addressability Dade Hayes (B&C) Washington -- The cable business has...
View ArticleSenators Press Nickelodeon To Ban Junk Food Ads
Praise Net’s Children’s Health Initiatives, But Ask It to Follow Disney’s Lead Praise Net’s Children’s Health Initiatives, But Ask It to Follow Disney’s Lead John Eggerton Some Democratic Senators are...
View ArticleCable Show 2013: Multicultural Nets to Distributors -- Make Room
Panelists Say Multiethnic Markets Present Growth Prospects for Cable Companies Panelists Say Multiethnic Markets Present Growth Prospects for Cable Companies Kent Gibbons Washington -- Attendees at a...
View ArticleCable Show 2013: Panel Says Fans Can Be Best Marketers
Execs Urge Embracing Marketing Innovation from All Places Execs Urge Embracing Marketing Innovation from All Places Andrea Morabito (Broadcasting & Cable) Washington - These days, the best...
View ArticleCable Show 2013: Nets Press Nielsen To End Need For 'Frankenmetrics'
Ipad Viewing Could Be Added to Ratings in Fall 2014 Ipad Viewing Could Be Added to Ratings in Fall 2014 Jon Lafayette (Broadcasting & Cable) With TV programming streaming on new devices not yet...
View ArticleCable Show 2013: Social TV Apps Ripe for Consolidation
Panels Says Mass Adoption Key for Monetizing Viewer Interaction Panels Says Mass Adoption Key for Monetizing Viewer Interaction Andrea Morabito (Broadcasting & Cable) Washington - As social media...
View ArticleTWC Expands STEM Campaign to Encourage Science and Creative Writing
Partners with Tutoring Centers 826 National Partners with Tutoring Centers 826 National John Eggerton Time Warner Cable is expanding its Connect a Million Minds STEM education campaign in partnership...
View ArticleMagna Forecasts Slower Ad Growth in 2013
Agency Sees Big Spending in 2014 Agency Sees Big Spending in 2014 Jon Lafayette (Broadcasting & Cable) Global TV advertising growth is expected to slow to 2% in 2013, according to leading media...
View ArticleNBCU Shows Gains in Q2 Revenue, Cash Flow
Cable Ad Revenue Up 5.7%, Broadcast Jumps 13% Cable Ad Revenue Up 5.7%, Broadcast Jumps 13% Jon Lafayette (Broadcasting & Cable) NBCUniversal’s cable and broadcast networks chalked up solid gains...
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Crown Media Reports Higher Q2 Net
Completes Upfront Negotiations with Price Increases Completes Upfront Negotiations with Price Increases Jon Lafayette (Broadcasting & Cable) (Updated: 1:08 p.m. ET)Crown Media Holdings, which...
View ArticleSenate Commerce Scrutinizes Energy Drink Marketing
Committee Questions Whether Product is Marketed to Children Committee Questions Whether Product is Marketed to Children John Eggerton Energy drink manufacturers took some tough questions from a...
View ArticleWICT Names Abbe Raven 'Woman of the Year'
Bernadine Han, Marjorie Kaplan Named 'Women to Watch' Bernadine Han, Marjorie Kaplan Named 'Women to Watch' MCN Staff Women in Cable Telecommunications named Abbe Raven, chairman, A+E Networks, as the...
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Fox Sports 1 Wraps Joey Coulter’s Truck In Promo
Driver’s No. 18 Toyota Tundra Marks Countdown To Speed Conversion Driver’s No. 18 Toyota Tundra Marks Countdown To Speed Conversion MCN Staff Joey Coulter, driver of the No.18 Fox Sports 1 Toyota...
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Turner's Boomerang Launching In Thailand
Thai-Language Version To Reach 11M Homes On Free Cable, Satellite Thai-Language Version To Reach 11M Homes On Free Cable, Satellite MCN Staff Turner International Asia Pacific said kids' channel...
View ArticleScanzoni: Weak Upfront, Finally Done for GroupM
Media Agency Finishes with Drawn-out NBCU, ABC Negotiations Media Agency Finishes with Drawn-out NBCU, ABC Negotiations Jon Lafayette (Broadcasting & Cable) The opera's not over till the fat lady...
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Charter Launches Back-to-School Acquisition Campaign
Cable Firm’s ‘Major You’ Initiative Hits College Campuses Cable Firm’s ‘Major You’ Initiative Hits College Campuses MCN Staff Charter Communications is working with programmers including Music Choice...
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Scripps Networks Profits Rise 12% in Q2
Programmer Raises Guidance on Strong Ad Market Programmer Raises Guidance on Strong Ad Market Jon Lafayette (Broadcasting & Cable) (Updated: 11:30 a.m. ET)Scripps Networks Interactive reported...
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Fox Targeting FS1 to Be Profitable By 2016
Fuel TV to Rebrand as Fox Sports 2 Simultaneous with FS1 Launch Fuel TV to Rebrand as Fox Sports 2 Simultaneous with FS1 Launch Tim Baysinger During 21st Century Fox's investor day in Los Angeles...
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